Creative Director with a background in architecture and 360° experience across design, creative strategy and execution. My practice spans fashion, beauty, wellness, design, and tech with a growing focus on AI and emerging technologies.
I specialize in building brand worlds that are emotionally magnetic and strategically grounded. My foundation was shaped at Greg Lynn Form, where non-traditional architecture refined my conceptual thinking. For nearly three years at DE-YAN, I’ve led creative strategy and experiential design across global campaigns, product launches, exhibitions, catwalks, and retail transformations.
Recently, my role at DE-YAN has expanded into shaping how people learn, understand, and create with new technologies. As Lead Creative Director for Strategy on Meta’s first retail experiences, I’ve helped define how AI and wearables can be translated into human-centered stories, intuitive journeys, and future-facing cultural touchpoints.
My approach blends taste, clarity, strategic rigor, and cultural intelligence to craft visionary experiences where storytelling, design, and technology come together to shape brand meaning and user behavior.
I specialize in building brand worlds that are emotionally magnetic and strategically grounded. My foundation was shaped at Greg Lynn Form, where non-traditional architecture refined my conceptual thinking. For nearly three years at DE-YAN, I’ve led creative strategy and experiential design across global campaigns, product launches, exhibitions, catwalks, and retail transformations.
Recently, my role at DE-YAN has expanded into shaping how people learn, understand, and create with new technologies. As Lead Creative Director for Strategy on Meta’s first retail experiences, I’ve helped define how AI and wearables can be translated into human-centered stories, intuitive journeys, and future-facing cultural touchpoints.
My approach blends taste, clarity, strategic rigor, and cultural intelligence to craft visionary experiences where storytelling, design, and technology come together to shape brand meaning and user behavior.
